Let’s get back to basics. Google exists to promote the best. It always has. If you want to be number 1 in a competitive market, you need to develop your site as a useful resource. Pulling people in is one thing. Giving them something worth coming for is something else. In short, content is king.

A beautifully optimised site may bring a raft of potential customers to your site, but it’s your content that will dictate what happens when they arrive. And it’s back to the basics: give them what they want. Simple, clear information on what you can do for them. Keep it simple. Keep it clear. Make them smile.

Good content is essential to ensuring that your customers can understand how your website works and what it can do for them. Good content will leave your visitors in no doubt that you have the solutions they’re looking for.

If you ARE passionate, really and genuinely passionate about what you do, you will succeed. And the good news is Google is governed by one basic principle above all others: YOUR REPUTATION WILL DECIDE YOUR FATE!

If you are wholeheartedly into what you do you will bring life to it. If you are doing what you were put here for, if you have found your niche, your vocation, you will be the very best at it. Truly. That’s the way it works. Always has, always will. If you consistently deliver something outstanding you will build something real – a solid reputation. You will ‘create a brand’. And you will have word of mouth on your side. Real word of mouth is the most powerful weapon there is in the social networking arena. And in a competitive world, this is where Google looks for assurance. And every time Google’s algorithms get refined, they reflect the real world of reputation ever clearer. Google is being developed to safeguard its own reputation. The only way it can do that is by consistently backing the best. It needs to be the best at promoting the best or it will die, because its own reputation will be shot.

If you are committed to providing the best solution. If you ARE the best answer to someone’s search query, it looks like you’re destined to be number 1. Yes, you will need the right web help to develop your site and its content as the best resource in the business. Just make sure you employ someone with the same passion as you.

SEO is reactive. Give the real people what they want. Content and usability win.