Brighton Copywriter

Once upon a time...


there was a man who loved to write


He helped the people get what they wanted


And so the people loved him


Take a lookGet in touch

I’m at a party…


Someone asks that question.

You know the one: So, what do you do?

Should I play it straight? Or just make something up? The pressure’s on.

I’m a Copywriter…

Copyrighter? You mean legal stuff? People’s ideas and designs?

Er, no. I’m a freelance writer. Words that sell things.

Oh! like marketing?

Yes. A marketing writer.

Right! So you do adverts and stuff?

Yeah. I do concepts and copy for adverts. And other things. Whatever’s needed.

So, you just make up words for things?

Not exactly. Thankfully other people already made the words up. I just pick the ones I think will work best.

(Smiles). Riiiiiiight. So you help people get what they want. With words.


My name’s Mike. I’m a Copywriter.

I can help you get what you want.


So, erm, what do you want?

Let’s have a little chat.

Website Copywriting

A good website copywriter will make you feel you’ve arrived in the right place, and want to stay. Who are your customers and what are they looking for? I’ll enter their world. Not literally, of course – they might call the police.

Search Engine Optimisation

Funny thing this SEO. Seems like everyone’s an expert. Truth is, nobody knows everything but I’ve been fairly obsessed with SEO for a good ten years now and I can confidently say that I have a well-informed inkling of what search engines like and don’t like.

Email & Direct Marketing

People will open stuff if the subject line gets them. Do you prefer to read things that are short, interesting and that make you smile? So will they. Finally, a call-to-action with clear, timely benefits. This will maximise conversion. You’ll like that.

Word Bomb, aka Mike Mcaffrey, has been responsible for handling most, if not all, of the written words emanating from Atticus Events and our HI Design forums for the last seven or eight years. This includes social media activity, website copy, advertising campaigns, exhibition stands as well as sales and operations support with newsletters and e-campaigns etc.  In addition, Mike has successfully driven our SEO strategy to ensure that our businesses are consistently highly visible. What sets Mike apart from others is the creative and fresh ways in which he views each campaign, whilst still providing clarity, relevance and humour.

Jonathan Needs, Director, Atticus Events Ltd

Mike / Word Bomb really took time to understand our business, goals and our ethos. He just gets what we do and is part of the team. He’s helped us increase our conversion rate with a more human approach for copy to better appeal to our target market. Skillfully weaving in all of our most important keywords into copy that reads naturally and explains what problems we can help the reader solve. Would recommend to anyone looking to set up a website from scratch or re-invigorate an old one.

Jamie - Brighton Sports Therapy

Mike came up with some truly inspirational straplines for my clients social media campaigns. It’s rare to connect with a copywriter who also knows SEO inside out. Plus… friendly, creative and fun people are always a pleasure doing business with. Dude, your copywriting is the bomb!

Yvette – Webyogi Digital Marketing