Even if you’re great at what you do, it’s hard to tell the world about it.
To hit the right tone, so people listen.
To get them nodding and smiling as they read.
Because you’re talking to them. Properly. And that’s what people like.
Because it makes them feel at home.
And that’s all people want, really.
To feel at home.
That they’ve come to the right place.
And don’t need to go anywhere else.
A good website copywriter will make you feel you’ve arrived in the right place and want to stay.
Who are your customers and what are they looking for? I’ll enter their world. Not literally – they might call the police. But I do need to know what they want before I can give it to them.
It’s always been about understanding your customers, and so it should be: if we can give them what they want, they’ll feel like they’ve come to the right place. They’ll start to feel right at home. That you understand what they need. That they’re in good hands. And they’ll start to trust you. And if they trust you, they’re far, far more likely to buy stuff from you.
And this SEO thing. Let’s be sensible about it. We can go as deep as you like, and believe me, I can go deep… But remember this is ultimately all about what happens when someone finds your website. This is about how it makes them feel. This is about 5 seconds to make an impression and if they don’t like it, they’ll leave. And they probably won’t come back.
Pulling people in is one thing. Giving them something worth coming for is something else. In short, content is king. And it’s back to the basics: give them what they want. Simple, clear information on what you can do for them. Keep it simple. Keep it clear. Make them smile.
Look, if we get this right, the people will come, they’ll really like what they find and they’ll get in touch.
Fancy some of that?
Website Copywriting
A good website copywriter will make you feel you’ve arrived in the right place, and want to stay. Who are your customers and what are they looking for? I’ll enter their world. Not literally, of course – they might call the police.
Search Engine Optimisation
Funny thing this SEO. Seems like everyone’s an expert. Truth is, nobody knows everything but I’ve been fairly obsessed with SEO for a good ten years now and I can confidently say that I have a well-informed inkling of what search engines like and don’t like.
Email & Direct Marketing
People will open stuff if the subject line gets them. Do you prefer to read things that are short, interesting and that make you smile? So will they. Finally, a call-to-action with clear, timely benefits. This will maximise conversion. You’ll like that.
Jonathan Needs, Director, Atticus Events Ltd
Mike / Word Bomb really took time to understand our business, goals and our ethos. He just gets what we do and is part of the team. He’s helped us increase our conversion rate with a more human approach for copy to better appeal to our target market. Skillfully weaving in all of our most important keywords into copy that reads naturally and explains what problems we can help the reader solve. Would recommend to anyone looking to set up a website from scratch or re-invigorate an old one.
Mike came up with some truly inspirational straplines for my clients social media campaigns. It’s rare to connect with a copywriter who also knows SEO inside out. Plus… friendly, creative and fun people are always a pleasure doing business with. Dude, your copywriting is the bomb!
Yvette – Webyogi Digital Marketing