Brighton Copywriter

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Even if you’re brilliant at what you do, it’s hard to tell the world about it…


To hit the right tone so people listen.

To make them curious, maybe even excited about what you can do for them.

To make them feel at home.

That they’ve come to the right place and don’t need to go anywhere else.

That you know what they’re looking for.

And that you can deliver it too!

There’s a confidence about you. Something real.

That thing called trust is already starting to grow.

A little glow inside. They like you.

And if they like you, they’re far more likely to buy stuff from you!

Still here? Want to know more?

And that’s exactly what we need to do for you. Whether it’s website copywriting, direct marketing, your brochure or concepts and copy for adverts, we need to get people excited about what you can do for them. And if we can make them smile, you’re onto a winner, me old beauty!

So, what is it you’re trying to do?

Let’s have a little chat.

Website Copywriting

A good website copywriter will make you feel you’ve arrived in the right place, and want to stay. Who are your customers and what are they looking for? I’ll enter their world. Not literally, of course – they might call the police.

Search Engine Optimisation

Funny thing this SEO. Seems like everyone’s an expert. Truth is, nobody knows everything but I’ve been fairly obsessed with SEO for a good ten years now and I can confidently say that I have a well-informed inkling of what search engines like and don’t like.

Email & Direct Marketing

People will open stuff if the subject line gets them. Do you prefer to read things that are short, interesting and that make you smile? So will they. Finally, a call-to-action with clear, timely benefits. This will maximise conversion. You’ll like that.

Word Bomb, aka Mike Mcaffrey, has been responsible for handling most, if not all, of the written words emanating from Atticus Events and our HI Design forums for the last seven or eight years. This includes social media activity, website copy, advertising campaigns, exhibition stands as well as sales and operations support with newsletters and e-campaigns etc.  In addition, Mike has successfully driven our SEO strategy to ensure that our businesses are consistently highly visible. What sets Mike apart from others is the creative and fresh ways in which he views each campaign, whilst still providing clarity, relevance and humour.

Jonathan Needs, Director, Atticus Events Ltd

Mike / Word Bomb really took time to understand our business, goals and our ethos. He just gets what we do and is part of the team. He’s helped us increase our conversion rate with a more human approach for copy to better appeal to our target market. Skillfully weaving in all of our most important keywords into copy that reads naturally and explains what problems we can help the reader solve. Would recommend to anyone looking to set up a website from scratch or re-invigorate an old one.

Jamie - Brighton Sports Therapy

Mike came up with some truly inspirational straplines for my clients social media campaigns. It’s rare to connect with a copywriter who also knows SEO inside out. Plus… friendly, creative and fun people are always a pleasure doing business with. Dude, your copywriting is the bomb!

Yvette – Webyogi Digital Marketing