The quality of your brochure is an indicator of your service offering. Get the details right with this and it shows you really care about the little things. Your brochure also needs to be practical and useful, providing the information that’s needed in a clear and simple way. Your customers will start to see that you understand what they need and that you can deliver it. They’ll make that call or put your brochure carefully in ‘the drawer’ for when they need you.